The Press Cooker

The pressure is real, but the interviews are not

The bright lights, cameras, tough questions and time constraints of interview formats make everyone nervous. The pressure to the say the right thing and come across the right way is enormous.

One mistake, as we have seen time and again, can be either embarrassing or, worse, devastating to reputations, careers and bottom lines. But refusing to take reporters questions is not a wise option, particularly when your customers, constituents, shareholders and stakeholders are demanding answers.

At the Press Cooker, we understand this dilemma. We’ve been on both sides of the media divide – journalists and spokespeople – and we can help.

We specialize in situational simulation, which is based on the military training model. We create and replicate the look, feel and pressure of real media interviews. Our team of former journalists and experienced trainers takes role-playing to new levels and runs clients through the most rigorous, realistic and nerve-wracking media training sessions they could ever experience.

Whether you’ve been a live guest on CNN or are about to be interviewed for the first time on your local radio station, you will benefit from our training. You’ll walk away with the skills and confidence you need to succeed under the stress of the real thing.